IFAB has officially announced a new and significant collaboration with IAB Italia (https://iab.it/), the leading association for digital marketing and advertising, which has been representing, engaging, and connecting key players in the communication industry since 1998, with a specific focus on digital marketing and digital advertising.
The shared goal of this initiative is to analyze, promote, and explore all the connections and applications of Artificial Intelligence, Supercomputing, and Big Data in the marketing and communication sector. Together, IFAB and IAB Italia will develop joint initiatives, research, and studies on technological innovations and business prospects related to AI and digital transformation.
The collaboration was officially launched during “IAB•AI Launchpad”, an event organized by IAB Italia in Milan on February 25, where Barbara Vecchi, Head of Project Management at IFAB, also participated. Below is the video of her intervention.
